Hi, I'm Brandon Galang, an applied-AI builder.

i build agents that do the work, then write about how.

I build agentic infrastructure and GTM systems at Vercel in New York. Previously I led product and data systems across Wonder (Agents + Data), Amazon Ads (ML), and Intel. I studied Industrial Engineering at the University of Washington and completed my MBA at Yale. Outside of work, I also...

  • Help business owners and small teams put AI to work.
  • Write Leverage Loops, longform field notes on turning messy agent workflows into compounding systems read by 800+ subscribers.
  • Host Office Hours on applied AI. Submit and upvote questions ahead of time.
  • Share daily tactical notes on AI workflows and agent architectures on LinkedIn and Twitter / X.



Make more room to run your business

I help business owners and small teams put AI to work—reducing repetitive tasks, improving follow-through, and freeing up time for work that needs their attention.

We can find a useful starting point, improve an existing process, or build a workflow your team can use.

Open to select advisory and hands-on projects.


Group Coffee Chats & Office Hours

I host office hours: ask me anything. Submit questions ahead of time and upvote the ones you want answered.

Visit Office Hours → Free · Curated Cohorts of 10–15

Top Field Notes & Discussions

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brandon galang ▲ @brandon_galang
AI Coding

This is actually a very nuanced point and it's true. I say this as someone who used to do some amateur paid shoots with a Sony a7iii mirrorless

You can have a $5000 camera, but my photographer buddy with his iPhone is gonna outshoot you anyway

Similarly, anyone can code now…

Brandon Galang profile
brandon galang ▲ @brandon_galang
Codex Tips

pro tip if you're a gpt 6 astra maxxer, enable the experimental context management setting and adjust codex's max token limit upwards

astra is trained to use a different form of context management that leaves notes for itself. this feature is currently experimental and you need to turn it on yourself

Brandon Galang profile
brandon galang ▲ @brandon_galang
Breaking Into Applied AI

if you're wondering how you can break into applied AI work building on the frontier, here's my simple step by step journey into applied ai:

1. using gpt 3.5, thinking it was cool but eh … 32. am now at vercel

all it took was 50B+ tokens of building and iterating

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brandon galang ▲ @brandon_galang
Codex Tips

after spending 1.5 billion gpt 6 Astra tokens this weekend, here are 4 tips to level up your codex usage:

1) stay on low, crank up as you need more juice. astra low performs better than 5.6 sol high, so typically start here and work my way up to medium or high if I need codex to go deeper

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brandon galang ▲ @brandon_galang
Agent Craft

from everything i've seen, gpt 6 astra really rewards those who have a strong "theory of mind"

if you cannot conceptualize the environment of your agent and the context it has access to, you are going to find gpt 6 astra disappointing

if you can, it will literally do magical things

Brandon Galang profile
brandon galang ▲ @brandon_galang
Jev Use Cases

if you're an applied AI operator, here are 3 practical Jev use cases I'm wanting to explore:

1) Jev as an 'advisor' for my agents

because Jev is so fast and cheap, you can run it alongside any agent you run to steer/stop it if it goes off track.



Workbench

The Control Loop Board

A WIP-limited Kanban board enforcing human control loops, depth caps, and morning/shutdown rituals for agentic work.

Run Live Demo →